Smart Website overview
A Website Built to Work, Not Just Exist
A Smart Website is a custom website for a local service business where design, content, search readiness and lead capture are planned together, so more of the people who find you actually contact you.
What makes it smart
Ten parts working toward the same outcome
Nothing here is decoration. Each element exists because it helps a local customer choose you.
Professional custom design
Your website is designed around your services, your area and the quality of your work.
Conversion-focused structure
Every page has one clear next step: call, request a quote or book a consultation.
Mobile optimisation
Built for phones first, because that is where most local searches happen.
Search-ready content
Clear service and location pages written so people and search engines both understand them.
Local SEO foundations
Consistent business details, service-area content and technical structure that supports local search.
AI-search readiness
Factual, well-structured answers and schema so AI assistants can describe your business correctly.
Lead-capture tools
Forms, click-to-call and booking links placed where people are ready to act.
Analytics and tracking
You can see which pages, sources and services generate real enquiries.
Easy content management
An admin panel that lets you change text, photos and pages without a developer.
Optional AI integrations
Add an AI receptionist, assistant or workflow only if it solves a real problem for you.
Ordinary vs Smart
The difference is what happens after someone lands on the page
An ordinary website
- Looks like a brochure and lists services
- Contact page buried in the menu
- Built once, rarely updated
- No tracking, so nobody knows what works
- Hard to change without a developer
A Smart Website
- Guides the visitor toward one clear action
- Call and quote options visible on every screen
- Structured so pages can be added as you grow
- Analytics show which pages produce enquiries
- You control the content yourself
Process
How your Smart Website gets built
- 1
Discovery
We learn your services, service area, competitors and the type of work you want more of.
- 2
Plan and structure
Pages, content outline, calls to action and search strategy are agreed before design starts.
- 3
Design and build
Your custom design is built responsively, with forms, tracking and integrations connected.
- 4
Review and launch
You review the site, request changes, and we launch with redirects and analytics in place.
No subscription — one-time build plus annual maintenance
Website Only
Prefer to own the build outright? Pay once for the website and a small yearly fee to keep it hosted, secure and updated.
Essentials
$650
one-time + $150/year
A custom website for a focused local service business.
- Up to 10 pages
- Custom responsive design
- Contact and booking forms
- Basic SEO setup
- $150 per year maintenance
Custom Build
$1,950
one-time + $150/year
A larger site for multi-location or multi-service businesses.
- Up to 50 pages
- Multi-location and multi-service architecture
- Content migration from your current site
- Structured SEO
- $150 per year maintenance
- Free builds are included with monthly plans — cancel anytime.
- Care Plan and Front Desk tiers can be combined.
- Smart Growth SEO can bundle into any Care Plan.
Compare
Website Only and Smart Growth SEO compared
No subscription needed. Buy the website outright, or add SEO to a site you already have.
| Feature | Essentials$650 one-time | Custom Build$1,950 one-time | SEO Growth$299/mo | SEO Mega Growth$499/moRecommended | SEO Max Growth$850/mo |
|---|---|---|---|---|---|
| Website build | Up to 10 pages | Up to 50 pages | |||
| Design | Custom responsive | Custom responsive | |||
| Contact and booking forms | |||||
| SEO | Basic setup | Structured SEO | Ongoing | Ongoing | Ongoing |
| Content migration | |||||
| Multi-location architecture | |||||
| Markets covered | 1 | 2 | Unlimited | ||
| Content produced | 2 per month | 4 per month | Weekly | ||
| Local citations | |||||
| Backlink outreach | |||||
| Competitor tracking | |||||
| Dedicated strategist | |||||
| Annual maintenance | $150/year | $150/year |
Scroll sideways to compare every plan.
Our work
Smart Websites we have built
Live websites built for local service businesses. Click a project to visit the site.
FAQ
Smart Website overview questions
Is a Smart Website a special platform?+
No. It is a custom-built website planned so design, content, search readiness, lead capture and reporting all work together. There is no proprietary black box.
Do I need all the features to start?+
No. Every Smart Website includes the design, structure, mobile optimisation, search foundations and lead capture. Extras such as AI tools are added only when they help.
What does it cost?+
Design starts at $650 USD, with the final price confirmed on your written proposal.
Can I move an existing website onto a Smart Website?+
Yes. We review the current site, keep what performs, improve the rest, and put redirects in place so existing search visibility is protected.
Ready for a website built to generate business?
Tell us about your business and we will recommend the right Smart Website solution.
No obligation. We review your business, explain your options, and give you a clear price before any work begins.