Case studies

How Projects Were Approached, Start to Finish

Each case study explains the business challenge, the solution we recommended, what was built and what happened afterwards.

Case studies

Published projects

Each project below is a live Smart Website. The write-ups describe the challenge, the recommended approach and what was delivered.

Mobile automotive servicing

Business challenge: A mobile service business that was hard to distinguish from a fixed-location shop online, with service areas and booking steps buried in dense text.
Recommended solution: Rebuild the site around the two questions customers actually ask: do you come to me, and can you service my vehicle. Lead the page with the service, the area and the booking action.
Website delivered: A Smart Website with service-first structure, a clear coverage explanation, mobile-first layout, click-to-call and a booking path repeated at every scroll depth.
Outcome: Enquiries arrive with the vehicle and location details already supplied. Documented performance figures are published only once the client approves them.

General contracting

Business challenge: Project work was won by word of mouth, with no website that could carry the credibility of past jobs to a first-time enquirer.
Recommended solution: Build a project-led site where completed work, service scope and service area do the qualifying before anyone picks up the phone.
Website delivered: Service pages with plain-language scope, a project showcase, a structured quote request form and search-ready page titles for each trade offered.
Outcome: Quote requests contain scope details up front. Evidenced results are added once tracked over a full quarter.

Painting and refinishing

Business challenge: Strong visual work presented on a site that loaded slowly on phones and made the gallery hard to browse.
Recommended solution: Treat photography as the primary content: optimise it, frame it, and place a quote action beside every set of before-and-after images.
Website delivered: A visual-first Smart Website with compressed responsive imagery, service breakdowns per surface type, and a quote form on every page.
Outcome: Visitors reach the gallery and the quote form in a single scroll on mobile. Conversion figures are published only when verified.

Legal services

Business challenge: Practice areas were not clearly separated, so visitors could not quickly confirm the firm handled their type of matter.
Recommended solution: Give each practice area its own page with plain-language explanations, so both prospective clients and search engines understand the firm's scope.
Website delivered: A structured Smart Website with individual practice-area pages, consistent contact details, accessible navigation and consultation requests on every page.
Outcome: Enquiries are better matched to the firm's practice areas. Measured outcomes are added with the client's approval.

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